Terms

Who we are

StartupList is a trading name of Referr Ltd, a company registered in England and Wales (company no. 14651607), at 2nd Floor College House, 17 King Edwards Road, Ruislip, London HA4 7AE, United Kingdom. “We”, “us” and “our” mean Referr Ltd. You can reach us at hello@startuplist.tech.

Your account

You sign in with Google or with a link we email you. Your account is yours alone. Keep your email account safe: anyone who can read your email can sign in as you.

You need to be at least 16 to have an account, and at least 18 to buy anything.

Use your own name, or the name people know you by, and keep your email address current. That's where we send what you need to know about your account and your listings.

We may suspend or close an account that breaks these Terms, and remove what it posted. We'll tell you why, unless the law or someone's safety stops us.

Votes, reviews and conversations

Members vote for the launches they like, one vote per member per launch, and the votes decide the leaderboards. Days run from midnight to midnight Pacific time. Nobody adds votes by hand, us included, and a paid launch ranks by its votes like any other.

Don't buy, sell or swap votes, offer anything in return for a vote, or vote from more than one account. We may take away votes that weren't given honestly, and take a launch off the leaderboards if it relied on them.

Review only products you have used, and say what your own experience was. Don't review your own product, one you work for or are paid by, or a competitor's. Reviews show your name and say they're unverified: our team checks each one, but we can't confirm that you used the product. A review earns the same coins whatever it says, and nobody can pay us to publish a review or to remove one. Our editorial policy says how we check reviews and what we remove.

Questions and answers on a launch are public. A maker can reply to the reviews and questions on their own launch.

Messages between members are private to the people in the conversation. We read a message when one of them reports it, and may act on it. Don't message people in bulk or to sell to them.

If something on StartupList breaks these Terms or the law, report it with the Report button beside it, or email us. We look at every report and remove what breaks these Terms.

What you post

What you post stays yours: listings, reviews, questions, answers, messages, your profile and the pictures you upload. You give us a worldwide, non-exclusive, royalty-free licence to host it, show it, copy it and adapt it (resize a picture, say, or quote a listing in the newsletter) to run and promote StartupList, for as long as it's on the site, and afterwards in backups and in what we'd already sent, such as a newsletter issue.

You're responsible for what you post. Post only what you have the right to post, what's true, and what doesn't break the law or anyone's rights.

We may correct a post's layout or the category it's filed under, and remove anything that breaks these Terms.

Listing a startup

When you list a startup, you confirm that you may: you make it, or you work for its company and it agrees. Its details must be true and kept up to date, and its website must be its own.

We review every launch before it goes live, and we can refuse one: one that's misleading, unlawful or unsafe, a copy of another listing, or not a working product, for example. We may file a listing under a different category or different tags from the ones you picked, and correct obvious mistakes.

Your listing's link to your website always goes straight to your site, never through an affiliate link of ours. Visit buttons and other links may go through our affiliate links (see Affiliate links below).

We also list products we find ourselves, from what their makers publish about them. These are marked unclaimed and added by StartupList. Their makers can claim them (see the next section), and if you'd rather yours wasn't listed, email us and we'll take it down.

Live listings may show our badges on their own websites, with the code from the dashboard. Don't change a badge to say something that isn't true, such as a rank the launch didn't reach.

You can ask us to take your listing down at any time by emailing us.

Paying for a listing, a claim or add-ons

Our prices are on the Launch page, in US dollars, and each is a single payment: nothing renews. Stripe takes the payments, so we never see your card details. If you need a tax invoice, ask for one at checkout.

A Permanent listing or the Featured package pays for our review and, once we approve it, the listing's page for as long as StartupList runs. We aim to review Featured launches within 24 hours and Permanent ones within 3 days.

To claim a listing someone else added, its maker pays for a plan, as for a new listing, and shows that they run its website: with an email address at its domain, a meta tag or a DNS record.

If we can't publish your launch or confirm your claim, we refund everything you paid for it, in full.

Add-ons (a place on the homepage, a week in Featured this week, first place among the alternatives, an editorial article or a place in the newsletter) run on the dates you chose at checkout or agreed with us. Paid placements are labelled where they show. If we can't deliver an add-on you paid for, we refund it.

We don't refund a listing once it's live, or an add-on once it has run, except where the law says we must. If you buy as a consumer rather than for a business, you have the rights UK law gives you, and nothing in these Terms takes them away.

A promotion code, a coin code among them, takes money off only what it names, works once, and can't be exchanged for cash. We may change our prices at any time, but never for something you've already paid for.

Affiliate links

We may add affiliate, referral or tracking parameters to the links on any listing, including listings published before these Terms, and we may keep any commission those links earn. We won't remove or replace the direct link to your website that your listing includes. If you run an affiliate or partner program, email us its link.

A listing's Visit button, and the other links that send its visitors to its site, may go through our affiliate link. The note at the foot of every page says so, and our How we make money page explains how.

If your listing was on StartupList before these Terms, our affiliate link goes on it no sooner than 30 days after we emailed you these Terms. We email a listing's makers whenever we add one.

Coins

You can earn coins by taking part on StartupList, as the Coins page describes, and exchange them for the rewards listed there while stocks last. Coins have no cash value, can't be bought, sold or transferred, and expire 12 months after you last earned or spent any. We may change how coins are earned, what rewards cost and which rewards are offered, and we may cancel coins earned through fake accounts, automated activity or content we remove.

Visitors without an account earn coins too, kept in their browser for 30 days. Up to 200 of them move to the account they sign up with.

Spending coins needs an account of the age the Coins page gives. A reward that takes money off a plan or an add-on is a code made for you, which works once, on what it names. If its order is refunded in full, its coins come back.

When we remove a review, a question or an answer, the coins it earned go too. Some visits to a listing's site earn the visitor coins; we count those apart from other visits in what we report to makers and advertisers.

Deals

Makers can offer members deals on their products. The company that offers a deal is responsible for honouring it on the terms it states; we aren't a party to it. Some deals we find on a company's own pages, and say so until its maker confirms them.

Premium deals are for members who have reached the coin level the deal names. We may take down a deal that misleads, or that isn't honoured.

Emails and the newsletter

We email you about your account and your listings: sign-in links, a launch's review, a claim, a payment. Emails about activity, such as a reply to your review, can be turned off in your settings.

The newsletter goes to those who sign up for it and confirm their address. Every issue has a link to unsubscribe.

What not to do

On StartupList, don't:

• break the law, or help someone else to;
• post anything misleading, defamatory, hateful, sexual or violent, or that infringes someone's rights;
• pretend to be someone else, or that a product is yours when it isn't;
• send spam or malware, or link to harmful sites;
• buy, sell or swap votes, reviews or coins, or use more than one account to get more of them;
• use bots or scripts to sign up, vote, review or earn coins;
• overload the site, get around its limits, its security or a ban, or copy it in bulk to build another directory.

Search engines and AI assistants are welcome to read what our robots.txt and llms.txt allow.

Other people's products and sites

StartupList lists products other people make. We don't make, sell or support them, and a listing, a rank or a review isn't our recommendation. What you agree with a product's maker, and what you pay them, is between you and them, and their sites have their own terms and privacy policies.

Our responsibility to you

We work to keep StartupList running and its information right, but we provide it as it is. We can't promise that it will always be available or free of mistakes, or that a listing will bring any number of visits, votes or customers.

We aren't responsible for losses nobody could have foreseen, for business losses (lost profit, revenue, data or opportunities), or for what other members post or what other products do. If we are responsible for a loss to do with something you bought from us, we'll pay at most what you paid us in the 12 months before it happened.

Nothing in these Terms limits our responsibility where the law doesn't allow it to be limited, such as for death or personal injury caused by our negligence, or for fraud.

Closing your account

You can stop using StartupList at any time, and delete your account in your settings. That deletes your account, your profile and photo, your votes, bookmarks, follows and reviews, your coins and codes, and your notifications. Questions, answers and messages stay where they are, shown as from “A member”, since they're part of other people's conversations. Your listings stay up without you as their maker, unless you ask us to take them down, and we keep the records of your payments that UK law requires.

If we close an account for breaking these Terms, its coins and any codes it hasn't used go with it.

Changes to these Terms

We may change these Terms, for a new feature or a change in the law, say. The new version goes on this page with the date it changed, and we email members about a change that matters to them before it applies. A change that takes something away from a live listing applies to it 30 days after we've told its makers.

The law that applies

These Terms are governed by the law of England and Wales, and its courts deal with any dispute. If you're a consumer living in Scotland or Northern Ireland, you can also bring a claim in your own courts. If a court finds that part of these Terms can't be enforced, the rest still applies.

Contact

For a question, a complaint or a request to take something down, email hello@startuplist.tech, or write to Referr Ltd, 2nd Floor College House, 17 King Edwards Road, Ruislip, London HA4 7AE, United Kingdom.