Surfer is a platform for tracking and improving how a brand appears in AI search. It tracks mentions and citations in ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews, and it also covers regular Google rankings through its content editor and keyword research.
The product is built around a loop. You add the prompts your buyers ask, and Surfer runs them across the AI engines and reports your visibility score, mention rate and average position. A competitor view shows how other brands rank for the same prompts and what the answers say about each of them. A mention gap report lists the sources that cite a competitor but not you, which gives you a list of pages to approach. The content editor and its assistant, Surfy, then help you write or update pages with live guidelines.
Surfer is aimed at marketing, SEO and content teams, along with agencies and in-house teams. The site also lists solutions for eCommerce, brand and PR managers, and influencer and affiliate managers.
The Discovery plan starts at 49 US dollars a month when billed yearly. Standard is 99 dollars, Pro is 182 dollars and Peace of Mind is 299 dollars, each billed yearly, and Enterprise is custom priced. The site also offers a free AI visibility audit and a Chrome extension.
