Profound is an AI marketing platform for tracking how a brand appears in AI answers and acting on what it finds. The site describes it as built for answer engine optimisation, tracking brand visibility across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and AI Mode, with agents that act on the results.
Its main parts include Answer Engine Insights, which shows how a brand and its competitors appear in AI platforms, Prompt Volumes, which shows what users are asking AI, Agent Analytics, which tracks AI-sourced traffic, and FactCheck, which looks for inaccurate claims about a brand. The AI Marketer is an assistant that draws on a Context Manager holding a company's positioning, audience, competitors and offerings. It drafts content, social posts, ads and launch materials for review before anything is published.
The product is aimed at marketing, content, SEO and PR teams, and at agencies. The site also lists a partner programme and industry pages for travel and hospitality, retail and pharmaceuticals.
The free Trial tracks 50 prompts run daily for seven days across ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. The Enterprise plan is priced on request. It adds daily tracking, up to 10 answer engines, API access, SSO and SAML, SOC 2 compliance and a choice of dedicated support options. The site also mentions RBAC, SCIM and more than 200 integrations.
