Persana is a sales prospecting platform that brings contact data, buying signals and AI tools into one place. According to the site, it draws on more than 100 data providers, so teams can search for people and companies and pull in email addresses and phone numbers.
Teams start by defining an ideal customer profile using firmographic, technographic and behavioral signals. Persana then tracks live signals such as job changes, hiring, funding rounds, G2 reviews and website visits, and alerts users when they appear.
AI research agents look into companies, find conversation starters and rank prospects by how likely they are to convert. The built-in AI sequencer drafts and schedules multi-step outreach, and the platform offers native email sending with inbuilt warmup. Data can also sync to a CRM, email tools, Slack or ad platforms.
The product is aimed at sales teams, SDRs and founders who run outbound prospecting. Customer quotes on the site come from founders, CEOs and go-to-market specialists.
Pricing is based on credits. The free plan includes 50 credits, 50 emails and 5 phone numbers, with unlimited users. The Starter plan is listed at $68 per month billed annually, Growth at $151 per month billed annually and Pro at $400 per month billed annually. Enterprise pricing is available on request.
