Persado is an applied AI platform for marketing teams. It predicts how customers will respond to campaign content before it goes live, and rewrites that content to improve the predicted results.
The product trains models on real campaign performance data, which the company describes as more than 120,000 labelled campaigns and 17.5 million supervised A/B tests. Each piece of content is broken into parts such as emotion, narrative, tone, structure and call to action. The software then scores each version against a predicted response and shows the reasons behind the score.
The workflow has four steps. Persado scans email, web, ads and app messages across channels. It scores each asset with a predicted conversion figure measured against an industry benchmark. It ranks the weakest content first, with the reasons it underperforms. It then rewrites the content within a brand's voice and rules, and ranks the new versions.
Persado offers several products. Persado MCP works inside AI assistants such as Claude, ChatGPT, Copilot and Gemini, so individuals and teams can score and rewrite copy in a chat. Persado Studio is for enterprise marketing teams and scans live content across email, web and app. The Persado API lets martech platforms add the scoring inside their own products.
The page says the product is aimed at enterprise marketing teams, particularly in banking, retail, travel, hospitality and telecom. It names customers including Capital One, McKinsey and Vodafone Italy.
Pricing starts with a free trial of the MCP product: 15 tool calls over 14 days. After that the page lists plans from $49.99 a month. Enterprise pricing is a contract, covering Studio, MCP and managed service, and is available on request.
The company says its tests compared Persado with general AI models on 2,086 A/B-tested campaigns. The page reports that its predictions matched the winning message more often. These figures come from the company and have not been independently verified.
