OtterlyAI tracks how AI search engines mention and cite a brand. It monitors ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Perplexity and Copilot, and reports brand mentions, citations of a company's website, and how the brand compares with its competitors.
Users build a set of prompts, either by researching the questions buyers ask AI or by importing their own. The platform then checks those prompts over time and shows brand visibility, sentiment, share of voice, and which domains and sources the AI answers cite. A content audit checks whether pages can be crawled and cited, and the recommendations suggest on-page changes.
The product is aimed at marketing teams, brands and agencies that need to manage AI search visibility, including agencies working across several clients. The Lite plan costs €29 a month and covers 16 prompts on four of seven AI engines with daily tracking. The Standard plan costs €189 a month for 120 prompts, and the Premium plan costs €489 a month for 403 prompts with daily or weekly tracking. Enterprise pricing is custom. Plans are billed monthly or annually, and the page offers a 7-day free trial with no credit card required.
All plans include unlimited brands, competitors, team members and countries. Higher plans add more API and MCP requests, agent analytics events, and a Data Studio connector.
