Luma AI

Luma is a creative AI platform for video generation and image creation. The company is based in Redwood City, California, and describes its mission as building unified general intelligence that can generate, understand, and operate in the physical world.

The product is built around Luma Agents, which the site says research, generate and refine work across video, image, audio and text while keeping a brand's look consistent. Ray 3.2 is the company's video model, which the site says gives control over every frame and keeps continuity across cuts. Uni-1 is described as an image model that carries style and character references into each asset.

The page says the platform is aimed at creative teams, agencies and brands. The Team plan adds shared team credits, project organization, usage analytics and SSO, and the Enterprise plan adds custom commitments and fine-tuning.

Luma offers an API and an MCP server, and the homepage says it is available in Claude and ChatGPT. A Learning Center covers workflows and best practices.

Pricing is credit-based and a free tier is available. The Plus plan costs $30 a month, or $300 billed yearly, and includes 10,000 credits, access to Luma and third-party image and video models, and commercial use. Pro costs $90 a month and Ultra costs $300 a month, each with more credits and higher usage with the Luma Agents. Team and Enterprise plans are priced on request. Each generation uses a set number of credits that vary by model, resolution and length.