Ideogram, Inc

Ideogram is a generative media platform. It gives you purpose-built creative apps, access to image and video models from Ideogram and other labs, and one API for building image and video generation into your own product or workflow.

The site lists three ways to work with it. Ideogram Creative is a visual workspace where you create, edit and iterate, using Ideogram 4.0 and 4.5, Ideogram Studio and apps such as Ad Resizer, Background Remover, Colorways, Material Swap and Object Remover. Ideogram API is one endpoint that handles authentication, usage and billing across supported image and video models, and you switch models by changing the model string in your request. Ideogram Agents connects Ideogram to MCP clients such as Claude and Cursor, so agents can generate and edit images.

The page says Ideogram 4.0 is an open model, with weights available for local use and customization under the applicable license. Ideogram 4.5 is described as the most capable model the company offers, with sharper prompt fidelity and readable type.

The product is aimed at creative teams, agencies and developers who produce visual work. Business and Enterprise plans add collaborative workflows, private generation, custom models, SOC 2 audited security, enterprise SSO and dedicated support. Enterprise pricing is set by contract.

The pricing page lists subscription plans billed monthly or yearly. Plus costs $20 a month, or $15 a month billed annually. Pro costs $60 a month, or $42 a month billed annually. Team costs $30 per user a month, or $20 per user a month billed annually. Each paid plan includes a set number of priority credits, and once those run out, generations go into a slow queue. Pay-as-you-go credits cost 1 cent each and are sold for developers. The site says unused subscription credits expire at the end of each billing cycle, while top-up credits carry over.

The site says users own their generated images and may use them commercially, subject to the Terms of Service.