HeyGen is an AI video generator. You type a script or an idea, and it produces a video with a presenter, voiceover and visuals. You don't need a camera, a crew or editing software to make one.
The product is built around avatars. You can use one of the stock presenters, or create a Custom Video Avatar from your own face and voice. Custom avatars require on-camera identity verification from the person shown. The page also describes video translation, which translates existing footage or generates multilingual avatar videos from one script, with lip-sync across 175+ languages and dialects.
You work in AI Studio, a text-based editor where you control tone, delivery, gestures and pacing through the script. Other tools turn images, audio or PowerPoint and PDF files into video. Team features include comments, multi-user editing, brand kits and auto captions.
The page says HeyGen is aimed at creators, marketing and training teams, and businesses that make video for customers or staff. Course-making is one example it gives, and it lists uses in social content, online courses, legal, finance and real estate.
The free plan includes 3 watermarked videos a month, each up to one minute. The Creator plan costs $29 a month and adds 1080p export, watermark removal and 600 credits. The Pro plan costs $49 a month and allows videos up to 30 minutes with 4K export. Business is $149 a month and adds shared workspaces, SSO and SCORM export. Enterprise pricing is by quote.
