Frase is a platform for SEO and GEO content. It researches topics, writes drafts, optimizes pages for Google and AI answer engines, publishes to a CMS, and tracks rankings and AI mentions.
The page describes a loop. Frase audits a site and its search data, scores each page for search and for AI answers, and ranks the fixes and content gaps by impact. Its agent reads the pages already ranking for a topic and writes a draft in the brand voice it learns from your site or that you set in a Brand Hub. You give feedback, the agent rewrites, and nothing publishes until you approve it, unless you turn on automatic publishing for low-risk changes.
Content Guard watches the rankings and traffic of published pages and drafts a revision when one slips. AI Visibility tracks whether ChatGPT, Perplexity, Claude, Gemini and Google AI name your brand or a competitor for a set of questions. Frase Answers is a chat widget on your site that records the questions visitors ask, which can become new topics.
Drafts can be published to WordPress, Webflow, Sanity or Wix, or to FraseCMS, Frase's own hosted CMS. The Frase MCP server lets you run steps from Claude, Cursor and other AI tools.
The page says it is written for content marketers and SEO teams, and it lists agencies and enterprises as segments. It is aimed at teams who want their pages to rank on Google and be cited in AI answers.
Pricing starts with a 7-day free trial and no credit card. The Starter plan is $39 a month billed yearly, or $49 month to month, for one seat and one site. Professional is $103 a month billed yearly, or $129 monthly, with three seats, five sites and more articles and audit pages. Scale is $239 a month billed yearly, and Enterprise is custom priced with SSO and white-label reporting.
