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About FLUX
Black Forest Labs is a frontier AI lab that builds generative models under the FLUX name. The current range covers images, video, audio and robotics action prediction, and the page describes FLUX 3 as one multimodal model that handles several of these together.
FLUX 3 Image creates images from text or from an existing image, with a range of styles, accurate text rendering and support for complex prompts. FLUX 3 Video generates clips of up to 20 seconds from text, an image or keyframes, with optional generated speech and sound. FLUX 3 Action-Prediction is aimed at robotics, taking visual observations and text instructions and predicting the resulting outcome as video and as robot control actions. FLUX 3 Image Klein is a smaller model designed for image editing, with open weights.
The models are available in three ways. Developers can call them through an API, try them in a browser-based playground without writing code, or download open weights and run them on their own infrastructure, with control over deployment, fine-tuning and customisation. The open weights licence is offered separately from the API.
The company's audience is businesses. Its pricing page lists pay-as-you-go API rates per image, per video second and per megapixel, with no subscriptions or seat fees. Open weights licences come in tiers, from a Builder plan for early-stage teams to a Platform plan for product teams, and a Professional plan for agencies. Enterprise customers can get custom volume pricing, SLA guarantees and dedicated support, with SOC 2 and ISO 27001 certifications listed on the site.
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Image and video models you can call via API or self-host
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