Durable Technologies Inc

Durable is an AI business builder for small businesses. It creates a website with AI, helps customers find the business through SEO and GEO, and provides tools for bookings, reviews, a CRM and marketing. The site describes itself as one app that replaces several separate subscriptions.

The product is built for local and service businesses. The website lists categories including home services, health and wellness, professional services, food and events, pet and auto, and creative and digital work. Its example businesses include coaches, handymen, cleaners, marketing agencies, car detailers, landscapers and photographers.

You start by describing your business and the site generates a website you can edit. Once it is live, the platform adds a CRM that collects leads from your contact form, a booking tool that lets customers book services from your website, and review requests. An AI image studio creates logos, ads and images for your site. An always-on AI assistant answers business questions and can draft social posts, marketing copy and blog posts.

Durable says it can connect your Google Business Profile and optimise your presence for search and AI assistants such as ChatGPT. It also lists local directory listings and an llms.txt file for AI assistants.

The free plan costs nothing and includes a subdomain, up to 10 customers in the CRM and 300 AI credits. The Launch plan is listed at $25 per month, or $22 per month on the yearly plan. It adds a professional website, a custom domain, bookings, the built-in CRM and 1000 AI credits each month. The Grow plan is listed at $49 per month, or $41 on the yearly plan. It adds unlimited team members, translation of the site into other languages, a $40 domain credit and 5000 AI credits each month.

The site says Durable is not designed specifically for e-commerce, though some customers have launched online shops with it. Custom HTML editing is not offered because the product is a no-code builder. Custom domains are included with paid plans, and the site says a domain can be transferred out if you cancel.