# Sierra

> AI agents that handle customer conversations across channels

- Page on StartupList: https://startuplist.tech/launches/sierra
- Website: https://sierra.ai/
- Category: Help Desk
- Price: Contact
- Company: Sierra (https://startuplist.tech/companies/sierra)
- Based in: United States
- Used for: Answer questions with AI, Support customers, Build a chatbot

## At a glance

- The problem it solves: Businesses struggle to build and improve AI agents that handle customer conversations well across many channels
- Who it's for: Businesses (B2B)
- How it finds customers: LinkedIn, X (Twitter), YouTube and video

## About

Sierra is a conversational AI platform that businesses use to build and run AI agents for customer experience. The company describes its aim as helping businesses deliver better, more human customer experiences with AI.

The platform starts with Ghostwriter, an agent-building agent. You upload standard operating procedures, call transcripts, whiteboard photos or audio recordings, or describe your goal in plain English. Ghostwriter then builds a multilingual, multichannel agent with built-in guardrails. The page says teams can build powerful agents quickly, with or without engineering support.

Once an agent is live, Sierra offers tools to improve it. Explorer lets teams analyse agent performance using a ChatGPT-style deep research interface across conversations. Monitors flag conversations that need extra attention. Experiments run multivariate tests on conversation design. Observability shows every agent action, including tool calls, knowledge lookups and latency. Optimize automates agent updates based on flagged issues and proactive insights, with a full record of each change so teams can review before shipping.

Sierra also covers the customer side of the conversation. Its Horizon feature plans complex outcomes as steps that improve over days or months. Customer context keeps memory that connects conversations, systems and touchpoints. Proactive engagement triggers next-best-action workflows in response to real-world signals on any channel. A single agent can be deployed across chat, SMS, WhatsApp, email, voice and ChatGPT.

The company is aimed at businesses. The site names financial services, healthcare, telecommunications, media, travel and hospitality, retail, technology, services and the public sector as industries it serves, and it lists customer stories from large brands.

Sierra says it charges on an outcome basis, so customers pay for the value the platform delivers. The page does not give specific prices. It also describes a trust and reliability programme focused on security and compliance, with details in a Trust Center.

Sierra describes itself as a conversational AI company based in San Francisco, founded in 2023.

## Links

- [Sierra on StartupList](https://startuplist.tech/launches/sierra)
- [Website](https://sierra.ai/)