# Lavender

> AI email coach that helps sellers get more replies

- Page on StartupList: https://startuplist.tech/launches/lavender
- Website: https://lavender.ai/
- Category: Sales Engagement
- Price: Free + paid plans
- Company: Lavender (https://startuplist.tech/companies/lavender)
- Used for: Close more deals, Write documents

## At a glance

- The problem it solves: Sales reps struggle to write cold emails that get replies
- Who it's for: Businesses (B2B)

## About

Lavender is an AI email coach for sales teams. It works alongside your inbox and scores each email or template against best practice, so you can see what might be holding back replies before you send. The Email Coach can suggest a first draft, and it fixes anything it flags.

The Personalization Assistant brings prospect data into your inbox and suggests ways to personalise each message. It also surfaces personality-based insights to help you connect with the person you are writing to. The page says a score of 90 or above is the level that gets more replies.

The coach runs in Gmail and Outlook, and the page says it integrates with tools including Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. Managers get a Coaching Dashboard that tracks performance and shows what is working across a team and where reps need help.

Lavender is built for sales development reps and account executives who write one-to-one prospecting emails, and for sales leaders who coach them. The site also offers the coach to anyone who wants more confidence when writing email. Ora, a separate AI sales agent that drafts emails, is also described on the site.

Lavender says its analysis is based on billions of emails. It says it uses generative AI, including OpenAI systems and self-hosted fine-tuned language models, and that it is SOC2-certified and GDPR-compliant.

The Email Coach can be installed for free, and the site offers a free trial. The page does not list paid plan prices. Team demos are booked through a separate request.

## Links

- [Lavender on StartupList](https://startuplist.tech/launches/lavender)
- [Website](https://lavender.ai/)