# FLUX

> Image and video models you can call via API or self-host

- Page on StartupList: https://startuplist.tech/launches/flux
- Website: https://bfl.ai/
- Category: AI Models
- Price: Paid, usage-based
- Company: FLUX (https://startuplist.tech/companies/flux)
- Used for: Design graphics, Edit video, Build an app

## At a glance

- The problem it solves: Teams need to generate and edit images, video and audio, and want to run the models through an API or on their own infrastructure
- Who it's for: Businesses (B2B)
- How it finds customers: Blog and content

## About

Black Forest Labs is a frontier AI lab that builds generative models under the FLUX name. The current range covers images, video, audio and robotics action prediction, and the page describes FLUX 3 as one multimodal model that handles several of these together.

FLUX 3 Image creates images from text or from an existing image, with a range of styles, accurate text rendering and support for complex prompts. FLUX 3 Video generates clips of up to 20 seconds from text, an image or keyframes, with optional generated speech and sound. FLUX 3 Action-Prediction is aimed at robotics, taking visual observations and text instructions and predicting the resulting outcome as video and as robot control actions. FLUX 3 Image Klein is a smaller model designed for image editing, with open weights.

The models are available in three ways. Developers can call them through an API, try them in a browser-based playground without writing code, or download open weights and run them on their own infrastructure, with control over deployment, fine-tuning and customisation. The open weights licence is offered separately from the API.

The company's audience is businesses. Its pricing page lists pay-as-you-go API rates per image, per video second and per megapixel, with no subscriptions or seat fees. Open weights licences come in tiers, from a Builder plan for early-stage teams to a Platform plan for product teams, and a Professional plan for agencies. Enterprise customers can get custom volume pricing, SLA guarantees and dedicated support, with SOC 2 and ISO 27001 certifications listed on the site.

## Links

- [FLUX on StartupList](https://startuplist.tech/launches/flux)
- [Website](https://bfl.ai/)