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Canva vs Figma: The Ultimate Design Software Showdown for 2023

September 11, 2023
VS Comparison
Design Tools
Marketing
Opinion

In the ever-evolving landscape of design tools, two names have consistently stood out: Canva and Figma. Both platforms offer a unique set of features that cater to different design needs, but how do you decide which one is the right fit for you or your team? In this comprehensive guide, we'll delve into the key differences, strengths, and weaknesses of Canva and Figma to help you make an informed decision.

What is Canva?

Canva

Since its inception in 2013, Canva has risen to prominence as a go-to online design platform that's free to use. Boasting an extensive selection of top-notch templates, visuals, and other high-quality content, Canva empowers you to craft everything from eye-catching social media graphics to polished video content with just a few mouse clicks.

The best part? You don't need to be a seasoned designer to navigate it. Thanks to its user-friendly interface and straightforward drag-and-drop functionality, Canva enables you to effortlessly bring your creative visions to life, offering a plethora of complimentary resources to pick from.

Whether you're a design newbie or a seasoned pro, working solo or in a team, Canva has something for everyone. And if you're aiming to boost your creative output, Canva Pro and Canva for Teams provide even more features on top of the free plan.

Canva: Quick Overview

  • Key Features: Over 250,000 templates, 100+ types of designs (including posts for social media and presentations), more than a million photos and graphics, AI-driven design utilities, collaboration capabilities, multiple export options.
  • Best Suited For: Variety of templates, brand consistency, content scheduling, generating engaging visuals.
  • Pricing: Free, Canva Pro at $6.49/month.

Pros of Canva

  1. Vast Template and Media Library: Canva offers an incredibly generous free plan, featuring a colossal library of over 250,000 templates and upwards of a million photos and graphics. You also get a wide array of videos and audio clips to enrich your creations.
  2. User-Friendly: Concerned about your lack of design skills? Fear not. Canva's intuitive layout and drag-and-drop editor make the design process a cinch.
  3. Collaboration Features: While Canva is excellent for individual use, it also excels as a collaborative tool. You can comment, delegate tasks, and co-design by simply sharing your project link.
  4. Feature-Rich: The array of tools Canva offers is truly remarkable. From a complimentary AI image generator to a PDF editor and even a video trimmer, you can accomplish a lot without spending a dime.
  5. Cost-Effective: One of Canva's standout features is its affordability. It's hard to find another design tool that offers so much for free.
Canva Template Library

Cons of Canva

  1. Limited Customization: While Canva offers a plethora of templates and visuals, crafting a truly unique design can be challenging due to its distinct style and somewhat restricted customization options.
  2. Not Ideal for Mobile: In my experience, Canva is best suited for desktop. The mobile application tends to be less reliable, making it less than ideal for on-the-go designing.

What is Figma?

Figma

If you've been immersed in the design sphere for some time, you've likely encountered Figma—a web-based design tool that's part of the Adobe suite. Launched in 2016, Figma has rapidly become a top choice for collaborative design work.

But Figma isn't just for team projects; it's also favoured by individual creators aiming to produce impactful designs. From sketching out website wireframes and crafting mobile app interfaces to developing design prototypes and generating social media content, Figma's capabilities are both diverse and expansive.

Unlike other design software, Figma operates directly in your web browser, eliminating the need for software installation. Plus, it offers a generous free plan.

Figma: Quick Overview

  • Key Features: Vector editing, drawing tools, CSS element support, advanced grid systems.
  • Best Suited For: Complex and unique designs, custom design elements, web and app design, team collaboration, extensive plugin support.
  • Pricing: Free, Figma Professional at $12 per editor/month.

Pros of Figma

  1. Rich in UX Features: Unlike Canva, which leans more towards visual design, Figma offers a plethora of UX-oriented functionalities. From interactive and animated prototyping to code generation and diagramming, Figma has you covered.
  2. Collaboration-Friendly: Figma excels in real-time collaboration. Changes are automatically saved and visible to team members, and you can easily collaborate on files and receive updates via project pages.
  3. Plugin Support: Figma offers a wide range of plugins that extend its capabilities. These can be used to automate tasks and make your design workflow more efficient.
  4. Platform Agnostic: One of Figma's strong suits is its web-based nature, making it compatible with multiple operating systems. This is particularly useful for diverse creative teams.
  5. Tool Integration: Figma can be integrated with popular project management and communication platforms like Slack and Trello, streamlining the design process.
Figma

Cons of Figma

  1. Learning Curve: Figma is not as beginner-friendly as Canva. The interface and toolset can be overwhelming for those new to design, so be prepared for a learning curve.
  2. Internet Reliance: Being a cloud-based tool, Figma requires a stable internet connection. This can be a drawback if you're in an area with poor connectivity or experiencing an internet outage.

User Experience: Ease vs. Complexity

Canva: The User-Friendly Choice

Canva is renowned for its user-friendly interface, making it the go-to option for beginners and non-designers. With its drag-and-drop functionality, you can create stunning designs without any prior experience. The platform offers a plethora of templates, from social media posts to business presentations, streamlining the design process for quick and effective results.

Figma: The Designer's Playground

Figma, on the other hand, is a tool that caters to professional designers. It offers a more complex set of features that allow for intricate designs and collaborations. With vector networks, boolean operations, and real-time collaboration, Figma is a powerhouse for those who need more control over their design elements.

Collaboration: Teamwork Makes the Dream Work

Canva: Simple Yet Effective

Canva's collaboration features are straightforward but effective. You can easily share your designs with team members via a link or email invitation. The platform also allows for real-time comments, making it easier to gather feedback and make quick adjustments.

Figma: Real-Time Collaboration at Its Best

Figma takes collaboration to the next level with its real-time co-editing feature. Multiple team members can work on the same project simultaneously, seeing each other's changes in real-time. This is particularly useful for larger teams and more complex projects where seamless communication and collaboration are crucial.

Pricing: Budget-Friendly vs. Professional Plans

Canva: Free and Premium Options

What does Canva Cost? Does it have a free plan? What is the best Canva plan to choose? 

Canva offers a free plan with a wide range of basic features, making it accessible for individuals and small businesses. For those who require more advanced functionalities, Canva Pro is available at $12.95 per month, offering features like brand kits, custom templates, and priority support.

Figma: Tailored to Your Needs

What does Figma Cost? Does it offer a free plan? What is the best Figma plan to choose? 

Figma provides a free plan for individuals and smaller teams, but its professional plans offer more robust features tailored to larger organizations. Pricing starts at $12 per editor per month, and it includes features like version history, team libraries, and advanced sharing options.

Feature Comparison Table

Feature Canva Figma
User-Friendly Interface
Real-Time Collaboration
Template Library
Advanced Design Features
Free Plan Available
Monthly Pricing $6.49 (Pro Plan) $12 (Editor Plan)

Frequently Asked Questions (FAQ)

Is Canva good for professional design?

While Canva is generally geared towards beginners and non-designers, its Pro Plan offers advanced features that can be useful for professional design as well.

Can Figma be used by beginners?

Figma has a steeper learning curve compared to Canva, but it offers extensive tutorials and community support to help beginners get accustomed to the platform.

Do both platforms offer mobile apps?

Yes, both Canva and Figma offer mobile applications, allowing you to design on-the-go.

Does Canva offer a Free plan? 

Yes, Canva offers a free plan.

Does Figma offer a Free plan? 

Yes, Figma offers a free plan.

How much does the paid Canva plan cost? Is it worth it? 

Canva's paid plan (Canva Pro) starts at $6.49 per month in the USA or £12.99 per month in the UK and is in our opinion worth the cost. Undoubtedly, one of the best parts about Canva Pro is its extensive content library with access to premium templates, and millions of photos, videos, audio, graphics, and elements. So for example, using Canva Pro means that you can get premium media for free, without using an additional premium stock media service.

How much does the paid Figma plan cost? Is it worth it? 

Figma's paid plan (Figma Professional) starts at $12 per month in the USA or £11 per month in the UK and is in our opinion Figma premium is probably worth the cost, especially if you want to use some of its more advanced developer features or are a serious app designer or developer.

Conclusion: The Best of Both Worlds

Figma vs Canva - so which one is best for you? 

Choosing between Canva and Figma ultimately boils down to your specific needs and the level of complexity you require in your design projects.

For the Novice and the Time-Strapped

If you're new to the world of design or are looking for a quick and easy way to create visually appealing content, Canva is your best bet. Its user-friendly interface and extensive template library make it a breeze to produce high-quality designs without a steep learning curve.

For the Professional and the Detail-Oriented

If you're a seasoned designer or part of a team that requires advanced features and real-time collaboration, Figma is the tool for you. Its robust set of features and collaborative capabilities make it ideal for more complex projects that require a high level of detail and teamwork.

Final Thoughts

Both Canva and Figma have their merits and are exceptional tools in their own right. Your choice should align with your design goals, the size and needs of your team, and your budget considerations.

And there you have it—a comprehensive guide to help you choose between Canva and Figma in 2023. Whether you're a solo entrepreneur, a small business owner, or part of a large design team, this article should help you make an informed decision on the best design tool for your needs.

This article was written and published by the marketing team here at StartupList.tech.

We're a passionate team of founders that share a joint goal of giving startup founders better publicity and exposure for their new ideas. We like to write about startup tools, new products, developer tools and more.

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